In this image, the company name is Yoga Australia. The white is the negative space, and in black there is a woman doing yoga. In the negative space within the area contoured by her arm and leg, there is the shape of the country of Australia. Both elements of the company name are included in the logo.
This is the logo for the American Institute of Architects Center. The white negative space surrounding the black key is used to shape the grooves in the key into buildings, creating the outline of a city. Since this it's the logo for a school of architecture, the key signifies the opportunity to learn, and the buildings created by the negative space represent the type of school it is.
This logo is for a font site called elefont. The positive space, the black, is the "e" which represents the site's name. It looks like a unique font, like something you could download from the website. Since the name of the site is a combination of two words--elephant and font--the logo also combines the two elements. The negative space is in the shape of an elephant trunk. The negative space enhances the design of the logo because it is subtle yet clever, making it a fun logo.
This is the logo for a beverage from Sweden. According to the Nexcite website, "Nexcite is a refreshing drink for both body and mind." They use negative space in the logo to express the benefits of the drink. The rabbit mid-jump shows the energy you can get from the drink, also represented by the word "excite" within the brand name "Nexcite". The heart created by the negative space shows the idea that the drink is made "with love," as stated on the bottle.
This logo is for an electric company called ED. This design uses negative space to create the shape of the E, and the positive space is in the shape of a plug. The negative and positive space together looks like ED, the name of the company. The logo represents both the company's name and the company itself.
http://www.logodesignlove.com/negative-space-logo-design
In this image, the company name is Yoga Australia. The white is the negative space, and in black there is a woman doing yoga. In the negative space within the area contoured by her arm and leg, there is the shape of the country of Australia. Both elements of the company name are included in the logo.
http://www.logodesignlove.com/negative-space-logo-design
This is the logo for the American Institute of Architects Center. The white negative space surrounding the black key is used to shape the grooves in the key into buildings, creating the outline of a city. Since this it's the logo for a school of architecture, the key signifies the opportunity to learn, and the buildings created by the negative space represent the type of school it is.
http://www.logodesignlove.com/negative-space-logo-design
This logo is for a font site called elefont. The positive space, the black, is the "e" which represents the site's name. It looks like a unique font, like something you could download from the website. Since the name of the site is a combination of two words--elephant and font--the logo also combines the two elements. The negative space is in the shape of an elephant trunk. The negative space enhances the design of the logo because it is subtle yet clever, making it a fun logo.
http://seancornell.wordpress.com/category/design-agencies/
This is the logo for a beverage from Sweden. According to the Nexcite website, "Nexcite is a refreshing drink for both body and mind." They use negative space in the logo to express the benefits of the drink. The rabbit mid-jump shows the energy you can get from the drink, also represented by the word "excite" within the brand name "Nexcite". The heart created by the negative space shows the idea that the drink is made "with love," as stated on the bottle.
http://www.logodesignlove.com/negative-space-logo-design
This logo is for an electric company called ED. This design uses negative space to create the shape of the E, and the positive space is in the shape of a plug. The negative and positive space together looks like ED, the name of the company. The logo represents both the company's name and the company itself.